LTL pricing & strategyA carrier’s perspective. A clearer way forward.
Ellie MaeConsulting

Sound pricing.
Built on experience.

Let’s talk

The business of LTL

Better pricing.
Stronger
business.

Every shipment has a price.
Understanding its economics changes everything.

Practical guidance for LTL carriers on pricing, profitability, and the decisions that connect the two. Grounded in Todd Polen’s decades of experience inside the industry.

Start a conversation
The guiding idea

Price with discipline. Understand the freight. Build for the long term.

01 / Areas of expertise

Clarity where it counts.

I.

Pricing strategy
& discipline

Look beyond the discount. Bring structure to rate decisions, customer negotiations, and the balance between winning freight and earning a sustainable return.

Rate structures · Yield · Negotiation

II.

Freight economics
& profitability

Understand what the freight asks of your network. Connect shipment characteristics, density, handling, and service requirements to the price you put on the business.

Cost to serve · Density · Network fit

III.

Better data.
Better decisions.

Get the details right at the start. Examine the information behind the quote, reduce avoidable billing surprises, and make complex pricing easier to understand.

Quote accuracy · Tariffs · Transparency

02 / Meet Todd Polen

The view from
inside the industry.

Deep experience.
Plainspoken perspective.

LTL pricing is its own discipline. Todd Polen has spent his career working through its complexities.

His background includes pricing leadership at Old Dominion Freight Line, where he has been publicly identified as Vice President of Pricing Services. Old Dominion’s Cargo Shorts biography credits him with more than 35 years in LTL and executive service at the company since 2008.

His published work explores a consistent set of questions: How can a quote more closely reflect the freight? What makes a customer relationship work over time? And how can better information make pricing simpler for everyone involved?

Ellie Mae Consulting brings that carrier-side perspective to conversations about pricing strategy, freight economics, and commercial decision-making.

Connect with Todd on LinkedIn

1. Background: Old Dominion’s Cargo Shorts, episode 3. Experience figures are those reported in the published biography.

03 / Selected perspectives

Thinking beyond the rate.

Todd’s published insights on the business of LTL.

Let’s get down to business

What’s your
pricing challenge?

A fresh perspective starts with a conversation. Get in touch with Todd to discuss what’s on your desk.

Todd@elliemaeconsulting.com LTL pricing. Practical perspective. Ellie Mae Consulting.